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Ladies with Tradies - WORKIN' THE TRADE, LIVIN' THE LIFE!
Grab a cuppa, or go through the coffee drive through, press play and buckle up Tradie business owners! We will cover things in this podcast that don't shy away from the raw honest truth about business. It is hard, it is raw, and we also wanna deliver you all the tips and tricks you need to learn about business too.
IN LOVE: How are you trekking in your relationship as a couple in business? Are you respecting each other? Are you finding it hard to toe the line between business and home? Do you squabble like husband and wife like you do at home when you are in 'work mode?' It is not easy to maintain a relationship and business at the same time. But the relationship should be #1 at all costs! Learn how to improve on this.
IN LIFE - do you have one or is your business taking over? Many couples need permission to actually have a life. The tradie thinks if he doesn't work he doesn't get paid - but you need some semblance of balance too. So how do you strike it?? First you need to be clear about what you want and how you want your life to look both now and into the future. Otherwise - you can just wander aimlessly with no real plans as to what you want your business to provide.
Ladies with Tradies - WORKIN' THE TRADE, LIVIN' THE LIFE!
Priced Right: Mindset Shifts for Better Clients & Bigger Wins
Cory and Siobhan Gathercole are the powerhouse duo behind Evolve Projects, a thriving construction business built on resilience, adaptability, and a no-nonsense approach to growth.
Cory’s journey began in carpentry, inspired by his uncle, and saw him complete his apprenticeship by 20 before spending a decade racing speedway in the UK. Returning to Australia, he worked in residential construction until an unexpected redundancy during COVID-19 pushed him to finally take the leap and start his own business.
What started as a tough time turned into a golden opportunity. In the early days, Evolve Projects struggled with cash flow, taking on small, unprofitable handyman jobs and only booking work a few weeks in advance. But after realizing that working harder wasn’t the answer, Cory and Siobhan sought expert coaching through Ladies with Tradies, which completely transformed their approach to pricing, job selection, and financial management.
Now, they’ve shifted from a low-cost, high-volume model to a high-quality, selective business—attracting ideal clients, increasing profitability, and securing projects 12 months in advance, focusing on large-scale renovations and extensions.
Their story proves that seeking help, charging what you’re worth, and making bold business decisions can be the difference between just surviving and truly thriving.
✨ Key Takeaway
Underpricing keeps you busy, but not profitable. Siobhan learned that charging what you're worth, even if it means losing some clients, leads to better jobs, less stress, and more money in your pocket.
Links & Resources:
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