Ladies with Tradies - WORKIN' THE TRADE, LIVIN' THE LIFE!
Grab a cuppa, or go through the coffee drive through, press play and buckle up Tradie business owners! We will cover things in this podcast that don't shy away from the raw honest truth about business. It is hard, it is raw, and we also wanna deliver you all the tips and tricks you need to learn about business too.
IN LOVE: How are you trekking in your relationship as a couple in business? Are you respecting each other? Are you finding it hard to toe the line between business and home? Do you squabble like husband and wife like you do at home when you are in 'work mode?' It is not easy to maintain a relationship and business at the same time. But the relationship should be #1 at all costs! Learn how to improve on this.
IN LIFE - do you have one or is your business taking over? Many couples need permission to actually have a life. The tradie thinks if he doesn't work he doesn't get paid - but you need some semblance of balance too. So how do you strike it?? First you need to be clear about what you want and how you want your life to look both now and into the future. Otherwise - you can just wander aimlessly with no real plans as to what you want your business to provide.
Ladies with Tradies - WORKIN' THE TRADE, LIVIN' THE LIFE!
EP. 44: Digital Marketing for Tradies: Getting the Best Bang for Your Buck with Lex Stanley of Vastly Digital
In this episode, we chat with Lex Stanley from Vastly Digital about how tradies can get the most bang for their buck when it comes to digital marketing. Lex shares her expertise on SEO, paid advertising, and the importance of understanding your numbers before jumping into marketing campaigns. She also breaks down why quick-fix marketing promises are often a trap and why small businesses should focus on conversion-driven strategies rather than just brand awareness. Plus, Lex spills the truth about Meta ads, digital footprints, and how businesses can audit their marketing efforts for free with Vastly Digital.
Topics Covered:
✅ The best digital marketing strategies for tradies and small businesses
✅ Why SEO takes time and when to choose Google or Meta ads
✅ The reality of paid marketing – when to invest and when to hold off
✅ The power of Meta ads in targeting potential customers
✅ Understanding your business numbers to make smarter marketing decisions
✅ How Vastly Digital keeps things ethical – no hard sales, just honest advice
✅ How to get a free marketing audit if you're unsure about your current agency
Key Takeaway
Marketing only works when your business is ready for it. Before throwing money at ads, know your numbers, have cash flow stability, and be patient with the process.
Links & Resources:
- Connect with Vastly Digital: https://www.vastly.com.au
- Ready to realign your business with your life? Book a Free Call.
- Follow us on Instagram and Facebook